P.S I forgot to mention.. recently there were these innumerable articles on food and the places to eat. How more and more people are opting to eat outside, which are the various cuisines with which you can satiate your taste-buds etc etc.. and then one fine day I bump into a huge ad about the very new, the all important "TIMES FOOD GUIDE" which includes the list of all the eateries in your city blah blah blah!!